Marketing Mananger (Technology Industry) Reference TZ 518

RESPONSIBILITIES:

  • Create and drive the integrated marketing calendar across channels for your product area
  • Instrument campaigns to measure their success and report on progress towards campaign goals
  • Collaborate with channel owners to improve future campaigns based upon data & trends
  • Ensure all the parts are moving properly across channels like creative & content, communicating frequently so that they have what they need to execute
  • Collaborate with analytics team to report on marketing success and identify opportunities for optimization
  • Partner with the integrated marketers and channel marketing owners (email, webinar, paid media, SEO, etc.) to build integrated campaigns that drive awareness and consideration

Qualifications

5+ years creating and managing marketing programs, including at least 3 years in B2B
Passion for building customer-facing campaigns and pipeline
Excellent program management and interpersonal skills with and a phenomenal track record of working across teams
Consistent track record delivering under a tight deadline
Highly analytical and metrics-driven
Experience in managing sales funnels, marketing automation and lead scoring

BA/BS degree required; business or marketing

Location: Singapore

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